Spoiler alert: Only 5% of pitches make news. So you need a PR team that knows how to work a story angle and build strong, long-term relationships with journalists, editors, and influencers.

Unlike many agencies who mass-pitch press releases and hope something lands, we do our homework. We craft stories the media cares about and your audience connects with, taking the time to tailor our pitches to specific contacts who would be a good fit. We also provide media kits and alternative story angles to enhance your chances of getting featured.

Our strategic insights and positive media relationships have led to more than 85,000 earned media placements for our clients, including stories in Forbes, Inc., The Wall Street Journal, The Globe and Mail, Toronto Life, Vogue, InStyle Magazine, and Time Magazine.

Social media is a low-cost opportunity to connect with a broader audience and promote your products and services. But you have better ways to spend your time than writing heart-worthy captions and researching hashtags. If you offload it onto an unqualified team member, it could wind up a hot mess. That’s where our social media savvy comes in.

Following extensive competitor and platform audits, we work closely with you to deliver the authentic and shareable digital content your audience craves through your existing channels and influencer outreach.

Whether we’re engaging with your community in real-time or growing your fanbase through sponsored content, we help you stand out from the online noise.

When all eyes are on you, it’s easy to get tongue-tied or offer up a word salad. We provide on-site media training to ensure every time you step into the spotlight, you know how to clearly communicate your message, showcase your expertise with confidence, and connect with your audience through storytelling.

From fielding sticky interview questions with grace to keeping your publicity on-brand and on-message, we work closely with brand spokespeople and leadership teams to turn every media appearance into a lasting impression.

Engage with your target audience through a voice they already trust to turn them on to their next brand or product obsession. Meaningful third-party endorsements and co-created content with the right influencers can earn you visibility and credibility that leads to sales.

We tap into our global network and research relevant influencers to create mutually beneficial partnerships that align with your brand and business goals.

From creating content guidelines to managing influencer outreach and tracking campaign performance, we connect you with authentic voices that have a measurable impact on your reach and revenue.

A fun and memorable event can make news, elevate brand awareness, and deepen relationships with consumers and other brand stakeholders. Whether you want to launch a new product in style or turn awareness into action with a social impact campaign, leave the event strategy and moving parts to us.

We engage influencers and sponsors, invite the media, and manage onsite vendors so you can stick to schmoozing. From intimate beauty editor brunches to outdoor food festivals and fundraising galas that have raised over $300,000 for the Special Olympics, we’ve done it all.

In the age of cancel culture, all it takes is one social media faux pas, snarky review, or reactive employee to land you in hot water and rip that hard-won reputation right out from under you. Avoid being caught unprepared with a proactive crisis communications plan.

We work with you to establish a crisis timeline with specific steps to take and team members to engage, so you have a swift and calm response at the ready when oops happens.